Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.
Since their launch on April 28, 2009, over $700 million has been pledged by more than 4 million people, funding more than 45,000 creative projects.
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Why do people back projects? A lot of backers are rallying around their friends' projects. Some are supporting people they've long admired. Many are just inspired by a new idea. Others are inspired by a project's rewards — a copy of what's being made, a limited edition, or a custom experience related to the project.
Backing a project is more than just giving someone money, it's supporting their dream to create something that they want to see exist in the world.
Where do backers come from? In most cases, the majority of funding initially comes from the fans and friends of each project. If they like it, they'll spread the word to their friends, and so on. Press, blogs, Twitter, Facebook, and Kickstarter itself are also big sources of traffic and pledges. Altogether, millions of people visit Kickstarter every week.
Source: Official Kickstarter's FAQ's page